March 3, 2026 matanmalka16

The Grit Mind Approach to Building Enduring Businesses

In private equity, the term “value creation” is used so frequently that it risks becoming meaningless. Every fund claims to create value. Few explain how. Even fewer do it in a way that survives the test of time. At Grit Mind Partners, our approach to building enduring businesses is rooted in a simple conviction: lasting value comes from strengthening the fundamentals, not from financial engineering.

We Don’t Run Companies. We Build the Teams That Do.

The most consequential decision in any investment isn’t the entry price or the capital structure. It’s who sits in the CEO chair — and around the leadership table. Our first priority after any investment is to assess, support, and when necessary, reshape the management team. Not because we doubt the founders, but because the skills that take a business from zero to ten are rarely the same skills needed to take it from ten to one hundred.

In practice, this means we spend significant time on recruitment. We help our portfolio companies identify and attract senior talent — CFOs, COOs, VPs of operations — who bring the systems thinking and institutional experience that growing businesses need. We’ve learned that a great operator in the right seat can transform a business in ways that no amount of capital injection can replicate.

Process Before Scale

Many investors push for rapid growth immediately after acquisition. We take a different approach. Before we scale, we build. This means investing in the unglamorous infrastructure that makes growth sustainable: financial reporting systems, HR processes, compliance frameworks, operational playbooks.

When we invested in Newton, one of our first initiatives wasn’t opening new centers — it was building the operational backbone that would allow us to open new centers without compromising quality. Standardized onboarding for teachers. Centralized procurement. Unified curriculum frameworks with room for local adaptation. These aren’t the metrics that make headlines, but they’re the foundation that allowed Newton to grow from a handful of centers to a network generating over 50 million NIS in revenues while maintaining the educational quality that parents trust.

Governance as a Growth Engine

In many small and mid-sized businesses, governance is treated as an afterthought — something you deal with when you’re “big enough.” We see it differently. Proper governance — a functioning board, clear reporting lines, transparent financial controls, structured decision-making — isn’t bureaucracy. It’s a growth engine.

Good governance forces discipline. It requires management to articulate strategy, defend resource allocation, and measure outcomes. It creates accountability without micromanagement. And critically, it builds the institutional credibility that opens doors to larger partnerships, better terms from suppliers, and stronger relationships with regulators.

At Grit Mind, we serve as active board members in our portfolio companies. We bring strategic oversight without operational interference. We challenge assumptions, ask hard questions, and hold management to the plans they’ve committed to. But we don’t attend daily standups or approve purchase orders. The distinction matters.

The Long View

As a family office, we have a structural advantage over traditional private equity funds: we don’t have a predetermined exit timeline. This isn’t just a talking point — it fundamentally changes how we invest and how we operate. When you’re not optimizing for a three-to-five-year exit, you make different decisions. You invest in brand building, which takes years to compound. You hire senior talent and give them time to implement real change. You pursue organic growth alongside acquisitions, building a business that can sustain itself rather than one that’s dressed up for sale.

This patient capital approach doesn’t mean we’re passive. We set ambitious targets and hold ourselves accountable. But the timeline is governed by the business’s natural growth trajectory, not by a fund’s vintage year.

Connecting the Portfolio

One of the less obvious advantages of operating multiple businesses in adjacent sectors is the opportunity for cross-pollination. Our portfolio companies — spanning education, technology, and mental health services — don’t operate in isolation. Insights from building Newton’s network inform how we think about scaling Friends, our group therapy institute. Technology perspectives from KappaSense shape how we approach data and systems across the group.

We don’t force artificial synergies. But we do create forums for our management teams to share experiences, and we actively look for ways to leverage shared knowledge. The result is a portfolio that’s greater than the sum of its parts — not because of financial diversification, but because of intellectual compounding.

What We’ve Learned

After years of building businesses across different sectors, a few principles have crystallized. First, culture matters more than strategy. A mediocre strategy executed by a committed, aligned team will outperform a brilliant strategy executed by a disengaged one. Second, the best investments are often in sectors that sophisticated investors overlook — not because the returns aren’t there, but because the work required to unlock them is unglamorous. Third, transparency with stakeholders — partners, management teams, employees — isn’t just ethical. It’s practical. Trust compounds, and its absence is the most expensive liability on any balance sheet.

Building enduring businesses isn’t about finding shortcuts. It’s about doing the hard work of strengthening fundamentals, empowering great people, and having the patience to let compounding do its work. That’s the Grit Mind approach, and it’s what we mean when we talk about value creation.

Jonathan is founder of Grit Mind partners Private equity investment firm

JONATHAN AVNI

CO-FOUNDER & MANAGING PARTNER

Professional Background
Jonathan Avni is the co-founder and managing partner of Grit Mind Partners. He also serves as managing director of A. Denya Holdings, his family’s investment company, and sits on the board of Telefire, a fire detection and extinguishing systems manufacturer founded by his family.

Leadership at a Family Business
Before launching Grit Mind, Jonathan spent 12 years at Telefire. He led marketing and sales, drove the company to market dominance and managed the sale of a majority stake to Israeli private equity fund Tene Capital.

Education and Affiliations
Jonathan holds a BA in Business Administration, an LL.B. and a Global MBA from Reichman University. He is a certified mediator and a member of the Israel Bar Association since 2012.

Personal Life
Jonathan lives with his wife Shani and their two daughters Alon anv Niv. He volunteers with the IDC Alumni Association and is a proud, former wasted football talent.

private equity investment firm

MATAN MALKA

CO-FOUNDER & MANAGING PARTNER

Professional Background
Before founding the firm, he worked in EY’s Mergers & Acquisitions division, advising boards and management teams on strategic decisions, growth, and capital structure. He was involved in transactions worth over NIS 2 billion, including the acquisition of Israel’s largest transportation company. His focus was on sourcing, executing, and managing deals, especially family-owned businesses across healthcare, retail, banking, and industrial services.

Military Service
Matan served as a Captain in an elite combat engineering unit of the IDF. He led complex missions under pressure and trained dozens of officers and commanders.

Education
He holds a BA in Business and Accounting (cum laude) and a Master’s in Financial Economics, both from the Interdisciplinary Center (IDC).

Personal
Matan is married to Hila and a loving father to baby Michael (8 months), whom he "secretly" hopes will become a football superstar. He’s a dedicated athlete, loyal friend and sub-40 10K runner who believes that friends are family and family are friends.

Subscribe Our Newsletter

private equity investment firm

Matan Malka

Co-founder and managing partner of Grit Mind Partners.

Professional Background Before founding the firm, he worked in EY’s Mergers & Acquisitions division, advising boards and management teams on strategic decisions, growth, and capital structure. He was involved in transactions worth over NIS 2 billion, including the acquisition of Israel’s largest transportation company. His focus was on sourcing, executing, and managing deals, especially family-owned businesses across healthcare, retail, banking, and industrial services.
Military Service Matan served as a Captain in an elite combat engineering unit of the IDF. He led complex missions under pressure and trained dozens of officers and commanders.
Education He holds a BA in Business and Accounting (cum laude) and a Master’s in Financial Economics, both from the Interdisciplinary Center (IDC).
Personal Matan is married to Hila and a loving father to baby Michael (8 months), whom he "secretly" hopes will become a football superstar. He’s a dedicated athlete, loyal friend and sub-40 10K runner who believes that friends are family and family are friends.