Professional Background
Jonathan Avni is the co-founder and managing partner of Grit Mind Partners. He also serves as managing director of A. Denya Holdings, his family’s investment company, and sits on the board of Telefire, a fire detection and extinguishing systems manufacturer founded by his family.

Leadership at a Family Business
Before launching Grit Mind, Jonathan spent 12 years at Telefire. He led marketing and sales, drove the company to market dominance and managed the sale of a majority stake to Israeli private equity fund Tene Capital.

Education and Affiliations
Jonathan holds a BA in Business Administration, an LL.B. and a Global MBA from Reichman University. He is a certified mediator and a member of the Israel Bar Association since 2012.

Personal Life
Jonathan lives with his wife Shani and their two daughters Alon anv Niv. He volunteers with the IDC Alumni Association and is a proud, former wasted football talent.

Professional Background
Before founding the firm, he worked in EY’s Mergers & Acquisitions division, advising boards and management teams on strategic decisions, growth, and capital structure. He was involved in transactions worth over NIS 2 billion, including the acquisition of Israel’s largest transportation company. His focus was on sourcing, executing, and managing deals, especially family-owned businesses across healthcare, retail, banking, and industrial services.

Military Service
Matan served as a Captain in an elite combat engineering unit of the IDF. He led complex missions under pressure and trained dozens of officers and commanders.

Education
He holds a BA in Business and Accounting (cum laude) and a Master’s in Financial Economics, both from the Interdisciplinary Center (IDC).

Personal
Matan is married to Hila and a loving father to baby Michael (8 months), whom he "secretly" hopes will become a football superstar. He’s a dedicated athlete, loyal friend and sub-40 10K runner who believes that friends are family and family are friends.